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CobberPlus membership software for accommodation and hostels
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Drive Brand Loyalty with Membership Software for Tourism

Turn loyal guests into true members. CobberPlus helps you drive more bookings across your brand with exclusive, member-only perks your customers actually care about. Our simple, intuitive membership platform gives you all the tools to reward loyalty, build stronger relationships, and raise the bar for your most valued guests without adding more admin to your day.

CobberPlus Membership software for tourism

Who We Are For

Tourism organisations or networks who want to promote and build a strong membership platform across your locations and properties. The perfect way to propel repeat bookings & loyalty across your brand!

Trusted by accommodation & tourism networks

Core Features

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Member Portal

Your own dedicated membership portal with multi-lingual capability, customised for your brand and business needs. Customers can join up online, keep their profile up to date, and renew their subscription via Stripe integration.

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Digital Membership Cards

Offer a sustainable digital membership card on smart phones for offline membership verification. Your members will appreciate the ease and plastic-free approach.

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Robust Role & User Management

No matter what your structure or size you can determine what access and user roles suit your organisation. Audience allows for administration access with robust role management for core functions. 

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Consistent Email Communications

With a wide range of customisable email templates available, you can set up effective and automated communication tasks saving you time and keeping your messaging consistent. 

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Quick & Easy Reporting

Comprehensive & dynamic reporting options that can be filtered by user roles and exported for sharing.

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Membership Tiers

Grow and reward loyalty by offering membership tiers with different benefits.

Keen to see our Membership platform in action? Book a demo with our team.

Request Demo

Why Cobber for Membership & Loyalty?

Purpose Built for Tourism

Purpose-built for medium to large tourism operators, Audience provides your brand with the opportunity to promote and manage your online memberships.

 

Save Time with Membership Automations

An online portal allows customers to manage their own profile and membership, reducing admin tasks for your team and ensuring it’s up to date.

Reward & Drive Loyalty

Reward repeat engagement and incentivise customers to gain more value by increasing their business with you & offer “member-only” benefits.

Consistency Across Your Network

Your teams and customers will love having a consistent and easy to use membership system across all of your locations.

"We are really pleased with this software and the digital membership product our members now enjoy. The platform is easy to use both for our hostels and members. It is important for growing and strengthening engagement with our members."
Grant Millar, Membership Manager
Hostelling International Canada
"We can highly recommend the membership platform and the support services to implement it. This software has allowed us to customise our membership offerings and streamline the management process."
Richard Lingard
YHA New Zealand
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Cobber Provides Exceptional Support for NSW Parks & Wildlife Services

How we helped

“I just wanted to take a moment to share some feedback and say thanks. Earlier today, we ran into an issue, and I was under a really tight deadline to get it fixed. I called Justin, and he immediately escalated the problem and got back to me with a solution from the dev team in about 10 minutes. That quick turnaround honestly saved the day!

I know this is part of Justin’s role, but I really appreciate the way he goes above and beyond- not just today, but consistently since we started using Cobber. It’s easy to take these working relationships for granted, so I wanted to make sure I acknowledged the effort and ongoing support. Justin is truly a valuable member of your team, and it makes such a difference having someone in that role who is so easily approachable and happy to help with anything we need assistance with. The issue we experienced today was something small but reminded me that it’s important to recognise the fantastic work Justin consistently does.

I’d also like to extend that thanks to the broader team who were able to find a solution so quickly. The customer service from everyone at Cobber is incredible!“

Grace Snowball
NSW National Parks & Wildlife Service

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Experience Co introduces direct bookings, saving 20 per cent on call-center staffing costs each year.

Who
Experience Co is an established web store with many thrilling tour activities in its range, from cruising coral reefs through to jumping out of planes. With 20+ years’ experience in the travel industry, the adventure company excels at packaging experiences in exciting new ways for sale online – the backbone of its business.

Multiple Tour Bookings
However, in the early days prior to Cobber (formerly ResPax), it was a different story according to Experience Co’s Scott Lahney. Enquiries were coming fast, and the back office needed to keep up, ensuring the entire customer experience was outstanding – not just the canyoning or white-water river rafting trip.

How we helped
Automation, Scalability and Distribution. Experience Co chose Cobber for its ability to package tours elegantly. 20 years later, it stays because Cobber helps it adapt early, from online bookings through to B2B channel manager integration.

And they can market tours globally, connecting with some of the world’s largest travel agents including Viator through the Cobber channel manager. Agents love this ability because they can access all operators on the network at the low cost of a single integration.

Scheduled Reporting
Being able to schedule reports for email delivery has also made a difference. Scrambling at the last moment is a thing of the past says Lahney. “Critical documents such as bus-pickup manifests arrive automatically, even after hours. We no longer rely on staff to send them manually.”

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Reef Unlimited improves reservations and ticketing with Cobber, saving $180,000+ each year.

Who
Reef Unlimited tours offers easy access to the Great Barrier Reef from Cairns with full and half-day tours handling more than 5000 pax a year offering activities include snorkeling, diving, swimming, glass bottom boats and submarine coral viewing tours.

Their tour management practices were ad hoc and manually intensive. Too much time was spent on administration. Not enough on customers. The Reef Unlimited team wanted a seamless solution that could take bookings online, over the phone and internationally to capitalize on agent and wholesaler networks.

How we helped
Cobber was selected because it’s a complete reservation management tool that enables operators to manage bookings by phone or website. Everything happens faster. Reservations staff can take quick, consistent, and accurate bookings by feeding preconfigured commissions, prices, discounts and payments into the booking. But perhaps the most interesting and significant saving has been Big Cat’s ability to stop people defrauding its reservation system.

Two years after implementation, Reef Unlimited can identify savings across the business as a result.

“We save five hours per month on report preparation. Before Cobber (formerly ResPax), you had people solving reporting issues for half the day. Cobber solves these problems automatically and saves us hours each day in bank reconciliations.

Cobber has created tangible savings for the business by streamlining the reservation processes and simplifying reporting so we don’t have to manipulate data to the same extent. I estimate this saves us around $180,000 each year on previous lost earnings.

There are still some features of the system that we are not using to full capacity, but as we roll these features out, we will see even greater savings for the business.”

Ian Douglas
Reef Unlimited

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