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CobberPlus growth tools for tourism
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Tools that help build your brand and business

CobberPlus is a swag of customer experience tools that support your business beyond our CobberRes and CobberX platforms. With our range of tools can enhance your online presence, support brand loyalty, and ensure smoother customer interactions in your day-to-day operations. Our team can talk you through which the options that will best fit in your toolbox!

Our Tools

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Google Things To Do

For Tour Operators: Stand out in search results with optimised listings. We help optimise how your tours appear on Google Things To Do, so you can reach more guests and grow your direct bookings.​

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Membership & Loyalty Programs

For Accommodation: Build stronger relationships with your guests through membership programs and loyalty tools that reward repeat customers and encourage brand loyalty.​

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Seamless Integrated On-Site Point of Sale

Handle customer sales seamlessly with integrated on-site POS. Manage transactions for accommodation, retail, tours, and activities all in one place creating a smoother experience for your guests.

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Ready to grow your business and give your guests an even better experience? Our Cobber team’s got your back, we’ll walk you through CobberPlus, run a quick demo, and show you how our tools can help your business thrive. Get in touch to get started.

Why CobberPlus?

Your customers expect more than just a great experience, they expect smooth, personal, effortless service from the first click to the final review. That’s where CobberPlus steps in.

It’s a toolkit of customer experience tools designed to help your business stand out online, keep people coming back, and make every interaction count. From tools that build loyalty, CobberPlus helps you work smarter, not harder.

Boost your brand. Build loyalty. Deliver five-star experiences every time. That’s the power of CobberPlus.

CobberPlus tools

- Cam James, 100% World Wide Adventures

"I don’t feel like a client, I feel like I am a part of the team. I love our relationship. We are firm believers in the entire Cobber team."

- Roderic Rees, Director, Cairns Adventure Group

"Our relationship with Cobber has spanned more than 15 years because of superior global connectivity, constant development and exceptional customer service."

- Ian Douglas, Reef Unlimited

“There are still some features of the system that we are not using to full capacity, but as we roll these features out, we will see even greater savings for the business.”

- Scott Lahney, Experience Co

"The single biggest reason I’d recommend Cobber is I know they’re here for the long-term. They keep pace with new technology and travel booking practices, making us far more competitive."

- Cam James, 100% World Wide Adventures

"I don’t feel like a client, I feel like I am a part of the team. I love our relationship. We are firm believers in the entire Cobber team."

- Roderic Rees, Director, Cairns Adventure Group

"Our relationship with Cobber has spanned more than 15 years because of superior global connectivity, constant development and exceptional customer service."

- Ian Douglas, Reef Unlimited

“There are still some features of the system that we are not using to full capacity, but as we roll these features out, we will see even greater savings for the business.”

- Scott Lahney, Experience Co

"The single biggest reason I’d recommend Cobber is I know they’re here for the long-term. They keep pace with new technology and travel booking practices, making us far more competitive."

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Cobber Provides Exceptional Support for NSW Parks & Wildlife Services

How we helped

“I just wanted to take a moment to share some feedback and say thanks. Earlier today, we ran into an issue, and I was under a really tight deadline to get it fixed. I called Justin, and he immediately escalated the problem and got back to me with a solution from the dev team in about 10 minutes. That quick turnaround honestly saved the day!

I know this is part of Justin’s role, but I really appreciate the way he goes above and beyond- not just today, but consistently since we started using Cobber. It’s easy to take these working relationships for granted, so I wanted to make sure I acknowledged the effort and ongoing support. Justin is truly a valuable member of your team, and it makes such a difference having someone in that role who is so easily approachable and happy to help with anything we need assistance with. The issue we experienced today was something small but reminded me that it’s important to recognise the fantastic work Justin consistently does.

I’d also like to extend that thanks to the broader team who were able to find a solution so quickly. The customer service from everyone at Cobber is incredible!“

Grace Snowball
NSW National Parks & Wildlife Service

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Experience Co introduces direct bookings, saving 20 per cent on call-center staffing costs each year.

Who
Experience Co is an established web store with many thrilling tour activities in its range, from cruising coral reefs through to jumping out of planes. With 20+ years’ experience in the travel industry, the adventure company excels at packaging experiences in exciting new ways for sale online – the backbone of its business.

Multiple Tour Bookings
However, in the early days prior to Cobber (formerly ResPax), it was a different story according to Experience Co’s Scott Lahney. Enquiries were coming fast, and the back office needed to keep up, ensuring the entire customer experience was outstanding – not just the canyoning or white-water river rafting trip.

How we helped
Automation, Scalability and Distribution. Experience Co chose Cobber for its ability to package tours elegantly. 20 years later, it stays because Cobber helps it adapt early, from online bookings through to B2B channel manager integration.

And they can market tours globally, connecting with some of the world’s largest travel agents including Viator through the Cobber channel manager. Agents love this ability because they can access all operators on the network at the low cost of a single integration.

Scheduled Reporting
Being able to schedule reports for email delivery has also made a difference. Scrambling at the last moment is a thing of the past says Lahney. “Critical documents such as bus-pickup manifests arrive automatically, even after hours. We no longer rely on staff to send them manually.”

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Reef Unlimited improves reservations and ticketing with Cobber, saving $180,000+ each year.

Who
Reef Unlimited tours offers easy access to the Great Barrier Reef from Cairns with full and half-day tours handling more than 5000 pax a year offering activities include snorkeling, diving, swimming, glass bottom boats and submarine coral viewing tours.

Their tour management practices were ad hoc and manually intensive. Too much time was spent on administration. Not enough on customers. The Reef Unlimited team wanted a seamless solution that could take bookings online, over the phone and internationally to capitalize on agent and wholesaler networks.

How we helped
Cobber was selected because it’s a complete reservation management tool that enables operators to manage bookings by phone or website. Everything happens faster. Reservations staff can take quick, consistent, and accurate bookings by feeding preconfigured commissions, prices, discounts and payments into the booking. But perhaps the most interesting and significant saving has been Big Cat’s ability to stop people defrauding its reservation system.

Two years after implementation, Reef Unlimited can identify savings across the business as a result.

“We save five hours per month on report preparation. Before Cobber (formerly ResPax), you had people solving reporting issues for half the day. Cobber solves these problems automatically and saves us hours each day in bank reconciliations.

Cobber has created tangible savings for the business by streamlining the reservation processes and simplifying reporting so we don’t have to manipulate data to the same extent. I estimate this saves us around $180,000 each year on previous lost earnings.

There are still some features of the system that we are not using to full capacity, but as we roll these features out, we will see even greater savings for the business.”

Ian Douglas
Reef Unlimited

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